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Results:
- 30,000 non-branded organic signups (all signups from non-feature, pricing, and product pages)
- $3M a year in LTV (new customers x lifetime value)
- 50,000 paying customers
Snippet from the case study:
Typeform was doing product-led growth before they knew what it was. Before the industry was talking about it, even.
Their template library is a classic example.
Each template:
- Uses the product to deliver value
- Has it’s own CRO landing page
- Targets a specific keyword
Here’s one example:
- Online registration form template
Top keyword: “registration form online” which has 8,000+ monthly searches
Current position: #1
As you can imagine, any visitor to this page is highly likely to sign up to the product. Especially since it’s free to do so. The time to value from search –> fulfilled intent is extremely short.
There are more than 1,000 templates like this in Typeform’s library.
“I guess the trick is how can you relate your SEO to your product as closely as possible and not start creating like just educational content. “How can you sort product to inform your SEO strategy”—Jake Stainer, Co-Founder of Skale, Ex-Typeform Head of Growth
About the Creator
This is case study is based on a real interview with Jake Stainer, Founder of Skale.co. He was Typeform's Head of Growth throughout their scaling journey 2015-2019 and has advised companies like Hotjar on their growth.
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